Saturday, March 20, 2010

Book Review: “I’d rather be in the studio!” The Artist’s No-excuse Guide to Self-Promotion

I just finished reading Art Biz Coach, Alyson B. Stanfield’s book “I’d rather be in the studio!” I highly recommend it to artists who want to make a business of their artistic talent. It is
The Artist’s No-excuse Guide to Self-Promotion.

This book is for artists at every career level from starting out to well seasoned. It takes the fear out of self-promotion, which can sometimes paralyze artists with excuses.

Alyson encourages artists to think of the business side of their artwork and she gives plenty of tips, ideas, and suggestions on how to promote themselves in very creative ways. Her advice is invaluable!

In her informative book she teaches artists how to:
  • Introduce yourself as an artist so people want to know more
  • Nail your artist statement to discover the right words for all of your marketing strategies
  • Expand your mailing list and use it to cultivate collectors
  • Create marketing materials that outshine the competition
  • Become a media magnet so buyers come to you
  • Take advantage of your Web site and blog to build a bigger audience
Artists, you will have no more excuses for getting your art out there after you read I’d rather be in the studio! You will be inspired to take action and reap the rewards of your success!

Thank you Alyson for your insight!

Gina Hurst, Art Consultant

To learn more about Alyson Stanfield, Art Biz Coach, please visit:

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